We had an absolute blast working with tech company Spindle to produce a unique brand video that provided background on the rich history of the company while also showing the impact of their solutions through the eyes of a customer.
Spindle is a technology company that builds the infrastructure for commercial and on-premise laundries to measure and improve their performance.
When we first met with our client, Nick Dobrez, Director of Marketing at Spindle, to discuss his vision for this video, he communicated a few things about the brand clearly: the company has a rich history, they are solving a huge industry pain point, and really care about and are proud of their partnership with their customers.
With this direction, we went into a very detailed script writing and storyboarding process. Throughout this writing process, we created a very clear but flexible outline for the structure of the video. We knew what the key points of the video were, what audio snippets we were looking for in our interviews (and from whom), and what sort of b-roll / footage we needed to gather.
This process of writing and revising the script gave us all of the confidence we needed to enter production with a clear plan.
The scope of production was fairly limited - we had a full day of shooting interviews and footage at the Spindle HQ, followed by travel out to their featured customer, Virginia Healthcare Laundry Services, to conduct interviews and gather some laundry operation footage.
Overall the production went smoothly and we couldn't have been happier with what we were able to capture.
With a clear script and storyboard, the post production process was very straight forward. We had all of the interview snippets we needed and plenty of b-roll footage to put together a great first cut right away. With a few revisions from our client Nick, we got to a final deliverable within a few weeks.
What really stands out with this project is the trust Spindle gave us from the get-go. We had a very clear vision on the style of video we believed would best tell their story, and with client support, we were able to execute on that plan.
We love making brand videos like this that are story and character driven, and we can't wait to partner up with Spindle again in the future!
